Simon White SEO

Google is saying goodbye to desktop crawls and will be switching to mobile first indexing for every website from March 2021. This means that Google will be using the mobile version of your landing page for indexing and ranking. For webmasters, SEOs and digital marketers, this means checking upfront whether they are ready for mobile […] The post Google’s switch to mobile first indexing: 5 tips for better rankings appeared first on Searchmetrics SEO & Content Marketing Blog . * This article was originally published here

Posted by meghanpahinui What is duplicate content , and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Meghan, and I'm part of the Learn Team here at Moz. Today we're going to talk a bit about duplicate content.  So why are we talking about duplicate content? Well, this is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates of one another? And most importantly, how do I resolve it if I find that this is something that I want to tackle on my site?  What is duplicate content? So fi...

These have been around for years, and there are hundreds of blog posts talking about them. But how relevant are these three types of searches in 2021? And how exactly do you target them? In this post, we’ll dig a … Read more › The post 3 Types of Searches and How to Target Them in 2021 appeared first on SEO Blog by Ahrefs . * This article was originally published here

A Beginner’s Guide to the Core Web Vitals Rollercoaster SEOs might not scream out loud when details of a surprise Google Update hits the news, but it ordinarily gets hearts racing as they wonder what algorithm changes have been made. The announcement of a ‘future’ Page Experience Ranking Factors update has created a different sense […] The post Scream if you want to go faster! appeared first on Searchmetrics SEO & Content Marketing Blog . * This article was originally published here

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. We have a lot of historical data for bank websites, so comparing pre/post COVID data would be easier than starting fr...

After looking for a new job and attending six rounds of interviews, it finally dawned on me: Full-time SEO freelancing was a real option for me. The reason I say ‘full-time’ is because I’ve been freelancing part-time since 2010. From … Read more › The post How to Become an SEO Freelancer — Lessons Learned from 10+ Years in the Industry appeared first on SEO Blog by Ahrefs . * This article was originally published here