Simon White SEO

Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer.  To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan. I'm the Marketing Director at Fractl. Today I'm going to talk to you about the anatomy of the perfect pitch email. This has to do with the digital PR space . The way that we get backlinks and brand awareness for our clients is by creating original research, new studi...

In most cases, this will be a straightforward issue where you blocked crawling in your robots.txt file. But there are a few additional conditions that can trigger the problem, so let’s go through the following troubleshooting process to diagnose and … Read more › The post How to Fix “indexed, though blocked by robots.txt” in GSC appeared first on SEO Blog by Ahrefs . * This article was originally published here

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with. So, we know there are huge amounts of searches available, with more and more being added every day, but without the data to see vol...

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have. In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results. Objectives Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms. To be a little more specific, we picked this client up in March 2...

This guide helps you understand what content marketing is, how to explain its benefits to your marketing peers, and how to get started. We also included ideas and advice from 15 content marketing experts to give you the best head start … Read more › The post Content Marketing: A Comprehensive Guide For 2021 appeared first on SEO Blog by Ahrefs . * This article was originally published here

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. Methodology The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. The study compared 3,000 search queries across the Technology, Health, and Finance mar...

Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says. The rough truth is that Google’s local search engine results often don’t make sense at first glance, or even at second or third glances. Local brands are left to puzzle out how to achieve maximum growth when they’re consistently being outranked by sticky competition for their core search phrases. Methodology About a year ago, I decided to run a study in which I’d track a local finder for a single query — “breakfast (X city)” — to see if anything brands or the public did over the course of 12 months would shift the top eatery out of its #1 spot. I chose a small SF Bay Area city where I’m not physically located (to remove the influ...