Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. Methodology The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation. The study compared 3,000 search queries across the Technology, Health, and Finance mar...
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